The holidays are upon us and ‘Tis the season to be jolly’ …for most of us. For others, exceeding your family’s expectations of years past can be stressful. The expectations for this magical time of year have become so great,… Read More
Blog
-
A Box of Awesome
Having trouble deciding what gifts to give your loved ones for the holiday? Ever consider a gift that keeps on giving all year long? A Box of Awesome is a young concept introduced by Bespoke Post who scours the world… Read More
-
Quality over Quantity & The Magic of Eight!
In qualitative research, obviously quality matters, but sample size remains important, as do segmentation strategies and budget parameters. How does one measure the quality of qualitative discovery? One method is to rely on industry experts, so accordingly we will practice what we preach…. Read More
-
A Thankful Path to Happy
Expressing gratitude for things we are thankful for is typically the theme of the holiday season. What becomes a bit more challenging is being grateful for things we take for granted. Something as simple as counting your blessings can make… Read More
-
Slowing Down the Hands of Time
Why is it the older we get, the faster time seems to pass? Recent studies indicate repetition and familiarity of everyday routines block the creation of new memories. Accordingly, creating new memories extends our perceptions of time duration. The… Read More
-
The Latest Ethnography Tool: Google Glass!
In a recent QRCA conference keynote address Merrill Dubrow, CEO of M/A/R/C, introduced us to the latest ethnography tool: Google Glass! Although not yet on the market, Google Glass’ potential to tamp ethnography data to a whole new level is… Read More
-
State of Global Health 2013
Let’s celebrate: life expectancy increased by 6 years! But let’s celebrate healthily and carefully: 80% of cardiovascular disease, the leading cause of death in the world, is preventable. Engaging in 30 minutes of moderate cardiovascular activity 4 to 5 days… Read More
-
Trends to Be Learned From Trick or Treaters?
In addition to the tastiest new confections, our visiting costumed youth reveal heaps about our current culture. You can look for the following trends and see if your trick or treating experiences validate the latest data: It has been… Read More
-
Qualitative Research Consultants Association Annual Conference 2013
QRCA’s Annual Conference 2013, Mission Exploration, delivered on all that was promised and more! Merrill Dubrow, CEO of M/A/R/C, provided an appropriate and necessary keynote kick in the butt to our beloved research industry! Mr. Dubrow’s forecast demonstrates the power… Read More