Posts Tagged ‘qualitative research’

• Emotions in Control

  • February 6th, 2024
  • Posted in Blog, Market Research, Perspectives, Self Improvement, The Research Group, Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More

• Formal Listening

  • November 7th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, market research, perspectives, qualitative research
    

  As opportunities for discovery are continually overflowing, a continuous reminder of our fundamental task is: Listening! Whether focus groups or IDIs, surveys or bulletin boards, ethnographies or shop-alongs, mobile or social media research, insights emerge through listening.  Effective listening skills are as important for… Read More

• Outcome By Design

  • October 3rd, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, happiness, market research, perspectives, qualitative research
    

  Personal goals: Think back to the last time personal goals were top of mind. Remember how quickly those goals became irrelevant once life’s commitments distract us? Thinking about future accomplishments may be easy. However, once we set our goals, following-through can be the… Read More

• AI Mania

  • September 5th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, market research, perspectives, qualitative research
    

  The addiction du jour is artificial intelligence, or AI. If you have not used it, artificial ‘intelligence’ has certainly entered your sphere.   Through an algorithmic process, AI is machine-learning that has the capacity to integrate information, analyze data and… improve decision-making at… Read More

• Essentialism- Life on Your Terms

  • July 11th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, happiness, health, market research, perspectives, qualitative research
    

  What is Essentialism? Essentialism is a concept popularized by Greg McKeown’s book Essentialism: The Disciplined Pursuit of Less. To put it short, being an Essentialist is like being a minimalist on a mental level. This hyper-focused state of being produces more freedom in… Read More

• Failure: NOT an Option!

  • May 2nd, 2023
  • Posted in Blog, Market Research, Perspectives, Productivity, Self Improvement, The Research Group, Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, happiness, market research, perspectives, qualitative research
    

  This environment is testing emotions, significantly changing behavior, and generating authentic fear in the fiercest of people!  Many of us need to be reminded: We are human!  However dark the world appears, we can choose to embrace the changes ahead!  Joyce… Read More

• A Peek Into Non-Verbal Communication

  • April 4th, 2023
  • Posted in Market Research, Perspectives, The Research Group
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  The media, HR professionals, law enforcement agents, and of course qualitative market research moderators use non-verbal communication to discover the underlying feelings of human beings. Understanding body language is complex and often undervalued in mainstream communication.    Learning to use nonverbal communication… Read More

• Now that’s Significant Podcast Featuring Barbara Gassaway

  • March 16th, 2023
  • Posted in Podcast, The Research Group
  • Tags: Tags: market research, podcast, qualitative research
    

  Barbara joins the “Now that’s Significant” podcast with Michael Howard, Head of Marketing of Infotools in this weeks episode “The return and recent surge of Qualitative Research”   Barbara has decades of experience in the market research industry. A differentiator… Read More

• Change Your Life? Change Your Thoughts!

  • March 7th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  Fact: the body manifests what the mind focuses upon. There is a direct correlation between mind and body: how we think affects the way we feel! How many times is our attitude influenced by the news? Or our physical diagnoses based on… Read More

• Just Curious…

  • March 6th, 2019
  • Posted in Perspectives
  • Tags: Tags: Baltimore Market Research, curious people, focus groups, qualitative research
    

  Authentic thought leaders know:  Effective thinking is born with the realization that we know much less than we think we do.