Fact: the body manifests what the mind focuses upon. There is a direct correlation between mind and body: how we think affects the way we feel! How many times is our attitude influenced by the news? Or our physical diagnoses based on… Read More
Posts Tagged ‘focus group’
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Change Agent: Emotions
Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More
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Beyond the Focus Group: Adding Value
The use of focus groups to inform effective decision-making is thriving due to the method’s power to discover unique insights. Provided your researcher is well-armed, the dance of psychology and sociology in face-to-face interactions yields nuances and sentiments absent… Read More
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To be or not to be… behind the glass that is?
The classic style focus group method consists of participants and moderator in the same room with the client observers behind the glass. For a majority of qualitative research objectives, focus groups provide a venue for learning to thrive and uniquely… Read More
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Quality over Quantity & The Magic of Eight!
In qualitative research, obviously quality matters, but sample size remains important, as do segmentation strategies and budget parameters. How does one measure the quality of qualitative discovery? One method is to rely on industry experts, so accordingly we will practice what we preach…. Read More