Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • AI Mania

    The addiction du jour is artificial intelligence, or AI. If you have not used it, artificial 'intelligence' has certainly entered your sphere.   Through an algorithmic process, AI is machine-learning that has the capacity to integrate information, analyze data and… improve decision-making at...

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  • Manners EVERYONE Should Know!

    Manners: a socially acceptable way of behaving. (Collin Dictionary or Mirriam-Webster)   Emily Post (an etiquette guru) must cringe at the way some people behave in today’s world! These rules serve a reminder to those who care about manners. To those...

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