The addiction du jour is artificial intelligence, or AI. If you have not used it, artificial ‘intelligence’ has certainly entered your sphere. Through an algorithmic process, AI is machine-learning that has the capacity to integrate information, analyze data and… improve decision-making at… Read More
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Manners EVERYONE Should Know!
Manners: a socially acceptable way of behaving. (Collin Dictionary or Mirriam-Webster) Emily Post (an etiquette guru) must cringe at the way some people behave in today’s world! These rules serve a reminder to those who care about manners. To those… Read More
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The Importance of PTO
Summer is here! Longer days and, of course, VACATION! According to Allina Health there reasons vacations are necessary for your health. Studies demonstrate that vacations have physical and mental health benefits. People who take vacations have lower stress, less risk of… Read More
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Now that’s Significant Podcast Featuring Barbara Gassaway
Barbara joins the “Now that’s Significant” podcast with Michael Howard, Head of Marketing of Infotools in this weeks episode “The return and recent surge of Qualitative Research” Barbara has decades of experience in the market research industry. A differentiator… Read More
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Understanding Consumer Empathy!
Empathy is at the center of marketing to consumers! By Pete Denman Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business… Read More