Barbara joins the “Now that’s Significant” podcast with Michael Howard, Head of Marketing of Infotools in this weeks episode “The return and recent surge of Qualitative Research” Barbara has decades of experience in the market research industry. A differentiator… Read More
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Understanding Consumer Empathy!
Empathy is at the center of marketing to consumers! By Pete Denman Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business… Read More
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Cheers to Holiday Harmony
Holidays are often filled with so much activity we neglect to savor the moments with family and friends. According to Pew Research, in 2017 about nine-in-ten Americans (92%)… celebrated Christmas; a study in 2019 according to Gallup reported about the same. According to Pew Research, the role… Read More
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Recent Surge in Qual
Qualitative market research has been a very popular method of gathering human experience data for brands to better understand decision-making since the 1960’s. For what reason is qualitative surging now? According to Mike Stevens of Insights Platforms (formerly with Vision Critical) in… Read More
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Art of Influence
The thought of influencing others may be daunting, but we influence with every aspect of our behavior. Should your intention be to increase your influence, Professor G. Richard Shell of Wharton’s Center for Leadership and Change Management, provides an effective strategy: First,… Read More
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Curated Curiosity
Thought leader? Expert in your profession? Effective critical thinking is born with the realization that we know much less than we think we do. “The more you know, the more you know you don’t know.” –Aristotle If we live… Read More
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Detox Your Social Circle
Ever notice how being around happy people improves your mood? Whereas other people can suck the life out of you? It is a known fact we are the product of those with whom we choose to surround ourselves. The people close to… Read More
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Wisdom Imparted
Education is emphasized in today’s society as an empowering avenue one must take to advance their career, and consequently their life. Statistics equate education to income or career success, albeit less often to happiness. Many influential experiences occur outside of the classroom. Compassion for… Read More
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Savor Happiness
Savor! According to Webster, Savor is defined as to delight in, enjoy. When was the last time we really enjoyed a moment? Reacted with a belly laugh? Experienced a genuine gratefulness for a loved one’s embrace or delighted in the scent of a flower? … Read More