Posts Tagged ‘Barbara Gassaway’

• AI Mania

  • September 5th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, market research, perspectives, qualitative research
    

  The addiction du jour is artificial intelligence, or AI. If you have not used it, artificial ‘intelligence’ has certainly entered your sphere.   Through an algorithmic process, AI is machine-learning that has the capacity to integrate information, analyze data and… improve decision-making at… Read More

• Essentialism- Life on Your Terms

  • July 11th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, happiness, health, market research, perspectives, qualitative research
    

  What is Essentialism? Essentialism is a concept popularized by Greg McKeown’s book Essentialism: The Disciplined Pursuit of Less. To put it short, being an Essentialist is like being a minimalist on a mental level. This hyper-focused state of being produces more freedom in… Read More

• Failure: NOT an Option!

  • May 2nd, 2023
  • Posted in Blog, Market Research, Perspectives, Productivity, Self Improvement, The Research Group, Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, happiness, market research, perspectives, qualitative research
    

  This environment is testing emotions, significantly changing behavior, and generating authentic fear in the fiercest of people!  Many of us need to be reminded: We are human!  However dark the world appears, we can choose to embrace the changes ahead!  Joyce… Read More

• Be a Marketer Podcast Featuring Barbara Gassaway

  • May 2nd, 2023
  • Posted in Market Research, Podcast, The Research Group
  • Tags: Tags: Barbara Gassaway, market research, podcast
    

  If you’re at a point where you have staff representing you and your business, it’s essential to train them to provide excellent customer experiences.  Barbara Gassaway, president and founder of The Research Group, has created that culture of growth for… Read More

• A Peek Into Non-Verbal Communication

  • April 4th, 2023
  • Posted in Market Research, Perspectives, The Research Group
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  The media, HR professionals, law enforcement agents, and of course qualitative market research moderators use non-verbal communication to discover the underlying feelings of human beings. Understanding body language is complex and often undervalued in mainstream communication.    Learning to use nonverbal communication… Read More

• Change Your Life? Change Your Thoughts!

  • March 7th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  Fact: the body manifests what the mind focuses upon. There is a direct correlation between mind and body: how we think affects the way we feel! How many times is our attitude influenced by the news? Or our physical diagnoses based on… Read More

• Charting Her Own Path: Barbara Gassaway

  • February 13th, 2015
  • Posted in The Research Group
  • Tags: Tags: Barbara Gassaway
    

  The following was originally written for the February 2015 edition of I-95 Business by Mary K. Tilghman. Barbara Gassaway has worked hard to become a leading market researcher with clients from Baltimore and around the world. For the past 23… Read More

• Barbara Gassaway Recognized As Top 100 MBE Award Winner

  • October 22nd, 2014
  • Posted in The Research Group
  • Tags: Tags: Barbara Gassaway, MBE Award
    

  Baltimore, Maryland (October 22, 2014) – Barbara Gassaway, President of Observation Baltimore and The Research Group, has been selected to receive the distinguished 2014 Top 100 Minority Business Enterprise Award.  The Top 100 MBE® ceremony is designed to acknowledge and… Read More

• Five Questions That Matter with Barbara Gassaway

  • August 12th, 2014
  • Posted in Perspectives
  • Tags: Tags: Barbara Gassaway, What Weekly
    

      Our own Barbara Gassaway was interviewed by What Weekly’s Peter Davis earlier this month. The topic: “The Freedom to Feel and Fail.” Peter: Where does your passion lie? Barbara: I’m a scientist. I love research. I love asking… Read More

• Baltimore SmartCEO Announces 2014 Brava! Awards Winners

  • July 24th, 2014
  • Posted in Market Research
  • Tags: Tags: Barbara Gassaway, Brava Awards, SmartCEO
    

  Barbara Gassaway, president of The Research Group, has been recognized as a 2014 Brava! Award Winner   The Brava! Awards celebrate the distinguished achievements of 30 of Greater Baltimore’s top women business leaders. This year’s class collectively generates more than $154… Read More