Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More
Archive for the ‘Perspectives’ Category
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Holiday Harmony
Holidays are filled with so much activity we often neglect to enjoy moments with family and friends. According to the History channel’s website, about eight-in-ten Americans and nearly all Christians (96%)… celebrate Christmas. This is no surprise… but… a majority of non-Christians in the US… Read More
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The Importance of PTO
Summer is here! Longer days and, of course, VACATION! According to Allina Health there reasons vacations are necessary for your health. Studies demonstrate that vacations have physical and mental health benefits. People who take vacations have lower stress, less risk of… Read More
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Understanding Consumer Empathy!
Empathy is at the center of marketing to consumers! By Pete Denman Modern marketing is a relatively new industry compared to other business practices. Starting in the 1960’s, markets became saturated with competition as the economy experienced a post-war business… Read More
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Cheers to Holiday Harmony
Holidays are often filled with so much activity we neglect to savor the moments with family and friends. According to Pew Research, in 2017 about nine-in-ten Americans (92%)… celebrated Christmas; a study in 2019 according to Gallup reported about the same. According to Pew Research, the role… Read More
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Recent Surge in Qual
Qualitative market research has been a very popular method of gathering human experience data for brands to better understand decision-making since the 1960’s. For what reason is qualitative surging now? According to Mike Stevens of Insights Platforms (formerly with Vision Critical) in… Read More
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Art of Influence
The thought of influencing others may be daunting, but we influence with every aspect of our behavior. Should your intention be to increase your influence, Professor G. Richard Shell of Wharton’s Center for Leadership and Change Management, provides an effective strategy: First,… Read More
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Curated Curiosity
Thought leader? Expert in your profession? Effective critical thinking is born with the realization that we know much less than we think we do. “The more you know, the more you know you don’t know.” –Aristotle If we live… Read More