Navigating the competitive landscape of consumer choice requires experience and ingenuity. The Research Group understands the complexities of decision-making and will design a customized methodology to discover tangible actions, all the while uncovering the nuances that compel consumer decisions.
From exploratory research, white card development [insights-benefits-r2bs], and segmentation attribute development, to concept evaluations and creative gallery assessments, our customized paths for discovery are paved with innovation and creativity.
The breadth of our consumer research knowledge is derived from work within a plethora of target audiences including industries such as:
We are experts in discovery of insights for marketing and communications, brand identity, product development, and value positioning.
A differentiator appreciated by clients and colleagues is a comprehensive understanding of strategic marketing principles, along with current trends and practices in the qualitative sciences. We are expert in managing client teams, project priorities and implementing methodologies that discover intimate, underlying feelings from respondents.
The Research Group can provide multi-cultural researchers, specific to your project needs, as well as subject-matter experts.