Barbara joins the “Now that’s Significant” podcast with Michael Howard, Head of Marketing of Infotools in this weeks episode “The return and recent surge of Qualitative Research”
Barbara has decades of experience in the market research industry. A differentiator appreciated by clients and colleagues is Barbara’s comprehensive understanding of strategic marketing principles along with current trends and practices in qualitative behavioral science.
Infotools is a market research software firm helping their clients better understand their world by empowering them through Infotools’ investigation platform, Harmoni.
Now that’s Significant is the market research podcast that brings together the greatest minds in the insights industry to discuss the pertinent challenges and opportunities we’re facing.