Value of Social Media Research


the value of social media research


In addition to keeping current, social media research provides unfiltered insights to understand language used, tone, user profiles and habits, satisfaction points, and attributes that define dissatisfied experiences. It is a snapshot of candid opinions that can be compiled by virtually any variable, available for your consumption and use.

Remember to vary your sources with industry-relevant portals, as well as consumer-oriented sites. There are a plethora of social media ports beyond Facebook.

Quirk’s Market Research Review offers tips on how to utilize social media research and data analysis, as well as best practices:

Analyzing the Content of Social Media Data, Quirk’s Market Research Review

This entry was posted on Tuesday, December 3rd, 2013 at 7:09 pm. Both comments and pings are currently closed.

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