The i-Generation [Gen-i] are born between 1992 and 2005, the children of late- Baby Boomers or early Gen Xers. Since Gen-i grew up with technology dependence, they see and relate to the world differently than any other generation. To engage… Read More
Blog
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Accessing our most creative selves is always desired, but for many of us emerges as an enigma. Evidently, creativity is heightened by allowing ourselves to relax and actually feel our emotions. In our qualitative profession, we are expert at the… Read More
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Why Not Ask, “Why”?
The primary goal of asking why is to determine the root cause of a problem or issue. Sometimes the language we use seems to occur naturally out of habit, or adopted when we mirror the language of others. Language is… Read More
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The 2014 Super Bowl Survey Follow-Up
In The Research Group’s recent blog, Ad Labs and the Super Bowl, we challenged Super Bowl viewers to don their researcher helmet during the $3.7 million per 30-second commercials. In an age where media consumption is fragmented, the Super Bowl offers… Read More
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Research Ethics
As researchers, we recognize that the science of understanding human behavior requires delicate tactics. We are the bridge that connects opportunity to action: clients who entrust us with their treasured innovation and respondents who willingly volunteer to pour their emotions… Read More
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Mobile Health Care
The expansion of technology and its constant advancements directly influence the quality of health and patient care. Health care providers and consumers are utilizing mobile devices as a means of managing and improving health. This technology can optimize health by… Read More
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Make 2014 A Year Of Change!
Regardless of the resource you consult, “resolution” is defined as a promise, pledge, oath, or vow to change. Change of behavior is our expertise! We could publish a plethora of white papers based on collective recommendations (gleaned through qualitative prowess,… Read More
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Pump Up Your Personal Effectiveness
Goal setting, pushing boundaries, and exceeding expectations are all ways people judge their productivity. Many people believe the busier they are, the more they can achieve. Research studies show that being productive does not mean you are working efficiently. By… Read More
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Realistic Resolutions
It is officially New Year’s Eve and today marks the commencement of a whole new chapter. There is a saying, when one door closes, another opens and the opportunities of a new year inspire thoughts of resolution and change, which… Read More