In addition to keeping current, social media research provides unfiltered insights to understand language used, tone, user profiles and habits, satisfaction points, and attributes that define dissatisfied experiences. It is a snapshot of candid opinions that can be… Read More
Blog
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A Thankful Path to Happy
Expressing gratitude for things we are thankful for is typically the theme of the holiday season. What becomes a bit more challenging is being grateful for things we take for granted. Something as simple as counting your blessings can make… Read More
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Slowing Down the Hands of Time
Why is it the older we get, the faster time seems to pass? Recent studies indicate repetition and familiarity of everyday routines block the creation of new memories. Accordingly, creating new memories extends our perceptions of time duration. The… Read More
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The Latest Ethnography Tool: Google Glass!
In a recent QRCA conference keynote address Merrill Dubrow, CEO of M/A/R/C, introduced us to the latest ethnography tool: Google Glass! Although not yet on the market, Google Glass’ potential to tamp ethnography data to a whole new level is… Read More
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State of Global Health 2013
Let’s celebrate: life expectancy increased by 6 years! But let’s celebrate healthily and carefully: 80% of cardiovascular disease, the leading cause of death in the world, is preventable. Engaging in 30 minutes of moderate cardiovascular activity 4 to 5 days… Read More
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Trends to Be Learned From Trick or Treaters?
In addition to the tastiest new confections, our visiting costumed youth reveal heaps about our current culture. You can look for the following trends and see if your trick or treating experiences validate the latest data: It has been… Read More
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Qualitative Research Consultants Association Annual Conference 2013
QRCA’s Annual Conference 2013, Mission Exploration, delivered on all that was promised and more! Merrill Dubrow, CEO of M/A/R/C, provided an appropriate and necessary keynote kick in the butt to our beloved research industry! Mr. Dubrow’s forecast demonstrates the power… Read More