Baby Boomers, born 1946 to 1964, comprise 46% of the adult population, which equates to 78 million people. Daily, 10,000 boomers turn 65, many taking immediate advantage of Social Security and Medicare. Consider this: more than 80% of Boomers are… Read More
Archive for the ‘Market Research’ Category
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Doctors’ Relationships In the New Environment
In the past, patients relied solely on the knowledge and discretion of their health care provider and did not question advice or prognosis. Although the need and value of physician support has not changed, technology and access to data… Read More
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Google Glass: Research in Real Real-Time
Google Glass is a wearable computer that can be utilized in just about every industry, and the application possibilities are endless! An ability to view the world in real-time, often from a behavior side of the lens, elevates a… Read More
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Understand Your Audience!
Market research is a fast-paced environment requiring numerous parties to work toward a common goal. The pressure placed on the parties involved to engage in a successful project of discovery can be overwhelming, but the payoff is data… Read More
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New Goals for Global Health Research
Fogarty International Center, a global health affiliate of National Institutes of Health [NIH], launched a new Strategic Plan for combating global diseases. Fogarty’s sole purpose is to support global health efforts using very prestigious training programs and collaborating with international… Read More
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MBE Certified Businesses
What is an MBE? Minority Business Enterprise is a certification program created by individual states for qualifying businesses to expand opportunities by providing outlets for successful competition. To qualify for MBE status, a business must be majority owned and… Read More
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Effective Participant Screening Instruments
A universal priority exists among all market researchers: recruiting precise participants. As friends, coaches, teachers, and the ever-mounting telemarketer compete for telephone time, creativity is paramount in crafting recruitment qualification screeners. Yielding qualified participants requires team work and importantly, thinking… Read More
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Handhelds: Addiction or Obsession?
Is there a difference? As a guilty member, I ponder how this mania is affecting our lives, and specifically our relationships? Observation Baltimore researchers have reviewed recent data findings, and importantly, provide recommendations that may prove helpful even for those… Read More
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FOOLish Health Mistake
April Fools’ Day is a day of trickery, jokes, and mind games. Instead of filling your head with false information, I am going to exploit false information with truth: carbs are destroying your brain! This ingredient tricks even the healthiest… Read More
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Guidelines to Choosing a Market Research Vendor
Market research plays a vital role in discovery of nuances and crafting effective messages that resonate with your target audience, all which are necessary to remain competitive. By uncovering insights to inform your product development and communications’ cycles, you captivate… Read More