As researchers, we recognize that the science of understanding human behavior requires delicate tactics. We are the bridge that connects opportunity to action: clients who entrust us with their treasured innovation and respondents who willingly volunteer to pour their emotions… Read More
Archive for the ‘Market Research’ Category
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Mobile Health Care
The expansion of technology and its constant advancements directly influence the quality of health and patient care. Health care providers and consumers are utilizing mobile devices as a means of managing and improving health. This technology can optimize health by… Read More
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Realistic Resolutions
It is officially New Year’s Eve and today marks the commencement of a whole new chapter. There is a saying, when one door closes, another opens and the opportunities of a new year inspire thoughts of resolution and change, which… Read More
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A Box of Awesome
Having trouble deciding what gifts to give your loved ones for the holiday? Ever consider a gift that keeps on giving all year long? A Box of Awesome is a young concept introduced by Bespoke Post who scours the world… Read More
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Quality over Quantity & The Magic of Eight!
In qualitative research, obviously quality matters, but sample size remains important, as do segmentation strategies and budget parameters. How does one measure the quality of qualitative discovery? One method is to rely on industry experts, so accordingly we will practice what we preach…. Read More