Barbara Gassaway, president of The Research Group, has been recognized as a 2014 Brava! Award Winner The Brava! Awards celebrate the distinguished achievements of 30 of Greater Baltimore’s top women business leaders. This year’s class collectively generates more than $154… Read More
Archive for the ‘Market Research’ Category
-
Gen X: A Health Care Anomaly?
Gen Xers, born 1965 to 1980, are often thought of as the ‘latchkey generation.’ They came of age living in two-income households with rising divorce rates and a shaky economy. Gen Xers are conditioned toward independence and self-sufficiency, with… Read More
-
Doctors’ Relationships In the New Environment
In the past, patients relied solely on the knowledge and discretion of their health care provider and did not question advice or prognosis. Although the need and value of physician support has not changed, technology and access to data… Read More
-
Google Glass: Research in Real Real-Time
Google Glass is a wearable computer that can be utilized in just about every industry, and the application possibilities are endless! An ability to view the world in real-time, often from a behavior side of the lens, elevates a… Read More
-
Understand Your Audience!
Market research is a fast-paced environment requiring numerous parties to work toward a common goal. The pressure placed on the parties involved to engage in a successful project of discovery can be overwhelming, but the payoff is data… Read More
-
New Goals for Global Health Research
Fogarty International Center, a global health affiliate of National Institutes of Health [NIH], launched a new Strategic Plan for combating global diseases. Fogarty’s sole purpose is to support global health efforts using very prestigious training programs and collaborating with international… Read More
-
MBE Certified Businesses
What is an MBE? Minority Business Enterprise is a certification program created by individual states for qualifying businesses to expand opportunities by providing outlets for successful competition. To qualify for MBE status, a business must be majority owned and… Read More
-
Effective Participant Screening Instruments
A universal priority exists among all market researchers: recruiting precise participants. As friends, coaches, teachers, and the ever-mounting telemarketer compete for telephone time, creativity is paramount in crafting recruitment qualification screeners. Yielding qualified participants requires team work and importantly, thinking… Read More
-
Handhelds: Addiction or Obsession?
Is there a difference? As a guilty member, I ponder how this mania is affecting our lives, and specifically our relationships? Observation Baltimore researchers have reviewed recent data findings, and importantly, provide recommendations that may prove helpful even for those… Read More