Millennialism… yes, it is a word. Should other generations be jealous? Not so much! It is the mere size of this generation that causes our society such fascination, with warranted merit. An estimated 85 million millennials, born between 1980 and… Read More
Posts Tagged ‘market research’
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Brain Science Comes to Qual
Ever question the validity of current bio-feedback methodologies? I am with you! My thought at the end of a presentation always questions the leap of connection between physiology and emotion. The heart races, the body temperature rises, the eyes… Read More
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Market Research… Formal Listening
As opportunities for discovery are continually overflowing, I am reminded of our fundamental task: Listening! Whether focus groups or IDIs, surveys or bulletin boards, ethnographies or shop-alongs, mobile or social media research, insights emerge through listening. Effective listening skills are as important… Read More
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To be or not to be… behind the glass that is?
The classic style focus group method consists of participants and moderator in the same room with the client observers behind the glass. For a majority of qualitative research objectives, focus groups provide a venue for learning to thrive and uniquely… Read More
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Learning from Pain
So the saying goes, “What doesn’t kill you makes you stronger.” Then, how does it make you feel when you share an experience with others who have experienced something similar? According to a few savvy Australian researchers Shared Pain… Read More
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How Millennials Engage
Prospective customers are inundated with offers, links customized to their habits, and offers based on their online behavior. What do inquisitive Millennials really want? Specifically: they want it all! Loyalty programs, especially those APP derived, drive relationships and sustain… Read More
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Understand Your Audience!
Market research is a fast-paced environment requiring numerous parties to work toward a common goal. The pressure placed on the parties involved to engage in a successful project of discovery can be overwhelming, but the payoff is data… Read More
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Health Care, Market Research, and Big Data
Big data is a hot topic, and this statement is perhaps most relevant in the field of health care, and of course health care market research. Health care’s ongoing accountability regulations, including required value-based purchasing based on patient experience data,… Read More
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Why Not Ask, “Why”?
The primary goal of asking why is to determine the root cause of a problem or issue. Sometimes the language we use seems to occur naturally out of habit, or adopted when we mirror the language of others. Language is… Read More
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A Box of Awesome
Having trouble deciding what gifts to give your loved ones for the holiday? Ever consider a gift that keeps on giving all year long? A Box of Awesome is a young concept introduced by Bespoke Post who scours the world… Read More