Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More
Posts Tagged ‘focus group’
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Change Agent: Emotions
Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More
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Beyond the Focus Group: Adding Value
The use of focus groups to inform effective decision-making is thriving due to the method’s power to discover unique insights. Provided your researcher is well-armed, the dance of psychology and sociology in face-to-face interactions yields nuances and sentiments absent… Read More
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To be or not to be… behind the glass that is?
The classic style focus group method consists of participants and moderator in the same room with the client observers behind the glass. For a majority of qualitative research objectives, focus groups provide a venue for learning to thrive and uniquely… Read More