Archive for the ‘Uncategorized’ Category

• Agony’s Courage

  • March 5th, 2024
  • Posted in Uncategorized
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    Whether you are facing a loved one’s illness, the end of a relationship, or a compromise of your own health, we all experience heart-wrenching, life-changing feelings at some point. Loss is an unfortunate aspect of life. Although we all deal with… Read More

• Emotions in Control

  • February 6th, 2024
  • Posted in Blog, Market Research, Perspectives, Self Improvement, The Research Group, Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, happiness, market research, perspectives, qualitative research
    

  Emotions govern our lives. How we feel contributes to every decision, act, interaction, and outcome. Experiences are more complex than merely positive or negative. The game changer: we all possess emotive choice and research indicates those choices greatly affect physical… Read More

• Holiday Harmony

  • December 5th, 2023
  • Posted in Blog, Ethnography, Market Research, Perspectives, Productivity, Self Improvement, The Research Group, Uncategorized
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  Holidays are filled with so much activity we often neglect to enjoy moments with family and friends. According to the History channel’s website, about eight-in-ten Americans and nearly all Christians (96%)… celebrate Christmas. This is no surprise… but… a majority of non-Christians in the US… Read More

• Formal Listening

  • November 7th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, market research, perspectives, qualitative research
    

  As opportunities for discovery are continually overflowing, a continuous reminder of our fundamental task is: Listening! Whether focus groups or IDIs, surveys or bulletin boards, ethnographies or shop-alongs, mobile or social media research, insights emerge through listening.  Effective listening skills are as important for… Read More

• Outcome By Design

  • October 3rd, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, happiness, market research, perspectives, qualitative research
    

  Personal goals: Think back to the last time personal goals were top of mind. Remember how quickly those goals became irrelevant once life’s commitments distract us? Thinking about future accomplishments may be easy. However, once we set our goals, following-through can be the… Read More

• AI Mania

  • September 5th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, market research, perspectives, qualitative research
    

  The addiction du jour is artificial intelligence, or AI. If you have not used it, artificial ‘intelligence’ has certainly entered your sphere.   Through an algorithmic process, AI is machine-learning that has the capacity to integrate information, analyze data and… improve decision-making at… Read More

• Manners EVERYONE Should Know!

  • August 1st, 2023
  • Posted in Uncategorized
  • Tags: Tags: health, perspectives
    

  Manners: a socially acceptable way of behaving. (Collin Dictionary or Mirriam-Webster)   Emily Post (an etiquette guru) must cringe at the way some people behave in today’s world! These rules serve a reminder to those who care about manners. To those… Read More

• Essentialism- Life on Your Terms

  • July 11th, 2023
  • Posted in Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, happiness, health, market research, perspectives, qualitative research
    

  What is Essentialism? Essentialism is a concept popularized by Greg McKeown’s book Essentialism: The Disciplined Pursuit of Less. To put it short, being an Essentialist is like being a minimalist on a mental level. This hyper-focused state of being produces more freedom in… Read More

• The Importance of PTO

  • June 6th, 2023
  • Posted in Blog, Market Research, Perspectives, Productivity, Self Improvement, The Research Group, Uncategorized
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  Summer is here! Longer days and, of course, VACATION!   According to Allina Health there reasons vacations are necessary for your health. Studies demonstrate that vacations have physical and mental health benefits. People who take vacations have lower stress, less risk of… Read More

• Failure: NOT an Option!

  • May 2nd, 2023
  • Posted in Blog, Market Research, Perspectives, Productivity, Self Improvement, The Research Group, Uncategorized
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, focus group, focus groups, happiness, market research, perspectives, qualitative research
    

  This environment is testing emotions, significantly changing behavior, and generating authentic fear in the fiercest of people!  Many of us need to be reminded: We are human!  However dark the world appears, we can choose to embrace the changes ahead!  Joyce… Read More