The classic style focus group method consists of participants and moderator in the same room with the client observers behind the glass. For a majority of qualitative research objectives, focus groups provide a venue for learning to thrive and uniquely… Read More
Archive for the ‘Market Research’ Category
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Learning from Pain
So the saying goes, “What doesn’t kill you makes you stronger.” Then, how does it make you feel when you share an experience with others who have experienced something similar? According to a few savvy Australian researchers Shared Pain… Read More
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Tastes to Test ~ In Praise of Chai & Pumpkin
One might believe the power of the word ‘healthy’ is quite strong. Who knew a word that benefits our bodies as much as medicine is continuously challenged, virtually every hour, by most of humanity. The challenge you ask? How to… Read More
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Six Food Additives That May Set Us Up for Failure!
Britain researchers recently conducted a study regarding the effects of food on children’s behavior. The children who consumed more sugary foods with artificial coloring and other additives experienced 720 total accounts of undesirable or bad behavior compared to the 120… Read More
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Think of Food as Medicine
Current research supports the premise of food as medicine. The risk of health concerns and diseases has increased dramatically over the last thirty years and the trend is changing. Farm to table is retro when you consider how we… Read More
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Top Five Food Trends that Just Might Change Lunch
The terms #foodie and, excuse us but #foodporn too, pepper the Internet. Americans’ love of food is eternal, and the food industry landscape continues to evolve. Check out the most popular trends: Locally Sourced. There is an increased desire… Read More
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Grocery Survey Results
With online advancements increasing day-by-day and year-by-year, online grocery shopping is bound to be the next big thing, according to Deborah Weinswig, a Citigroup analyst, with an expected annual growth rate of 9.5% to 9.4 billion dollars by 2017. However,… Read More
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Digital Goes Grocery
Online grocery shopping accounts for 3.3% of the US’s total annual grocery spend of $500 million, translating to approximately 10% of shoppers purchasing groceries online. Industry analysts predict this will grow to 11% by 2023. With the continued explosion… Read More
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How Millennials Engage
Prospective customers are inundated with offers, links customized to their habits, and offers based on their online behavior. What do inquisitive Millennials really want? Specifically: they want it all! Loyalty programs, especially those APP derived, drive relationships and sustain… Read More
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Millennials and Health Care
Millennials (born between 1980 and 2000) represent 24% of the US population, or 77 million people. They are the first generation to mature with cable TV, the Internet, and mobile phones, and believe that technology is one aspect of… Read More