Neuroplasticity is news in psychology research. Neuroplasticity is the brain’s ability to restructure itself [with] training or practice. It challenges prior theories and provides promise for personal growth and development at any age. The adage of you can’t teach an old dog new tricks is now bogus, whereas, practice… Read More
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New Goals for Global Health Research
Fogarty International Center, a global health affiliate of National Institutes of Health [NIH], launched a new Strategic Plan for combating global diseases. Fogarty’s sole purpose is to support global health efforts using very prestigious training programs and collaborating with international… Read More
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MBE Certified Businesses
What is an MBE? Minority Business Enterprise is a certification program created by individual states for qualifying businesses to expand opportunities by providing outlets for successful competition. To qualify for MBE status, a business must be majority owned and… Read More
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Effective Participant Screening Instruments
A universal priority exists among all market researchers: recruiting precise participants. As friends, coaches, teachers, and the ever-mounting telemarketer compete for telephone time, creativity is paramount in crafting recruitment qualification screeners. Yielding qualified participants requires team work and importantly, thinking… Read More
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Handhelds: Addiction or Obsession?
Is there a difference? As a guilty member, I ponder how this mania is affecting our lives, and specifically our relationships? Observation Baltimore researchers have reviewed recent data findings, and importantly, provide recommendations that may prove helpful even for those… Read More
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The Power of Influence!
The annual PMRG National Conference offers health care market researchers the opportunity to become empowered with knowledge and expand their professional reach. Motivational speaker and PMRG’s 2014 keynote speaker, Daniel H. Pink, is the author of four books about the ever-changing work… Read More
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FOOLish Health Mistake
April Fools’ Day is a day of trickery, jokes, and mind games. Instead of filling your head with false information, I am going to exploit false information with truth: carbs are destroying your brain! This ingredient tricks even the healthiest… Read More
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Guidelines to Choosing a Market Research Vendor
Market research plays a vital role in discovery of nuances and crafting effective messages that resonate with your target audience, all which are necessary to remain competitive. By uncovering insights to inform your product development and communications’ cycles, you captivate… Read More
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March Madness & Concept Couture
As we all know, March Madness is the annual NCAA Basketball Championship, single-elimination tournament. A selection committee evaluates over 300 college basketball teams from which they choose 68 teams for men, 64 for women. Teams are divided into four regions and… Read More
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Health Care, Market Research, and Big Data
Big data is a hot topic, and this statement is perhaps most relevant in the field of health care, and of course health care market research. Health care’s ongoing accountability regulations, including required value-based purchasing based on patient experience data,… Read More