Millennials (born between 1980 and 2000) represent 24% of the US population, or 77 million people. They are the first generation to mature with cable TV, the Internet, and mobile phones, and believe that technology is one aspect of… Read More
Blog
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Gen X: A Health Care Anomaly?
Gen Xers, born 1965 to 1980, are often thought of as the ‘latchkey generation.’ They came of age living in two-income households with rising divorce rates and a shaky economy. Gen Xers are conditioned toward independence and self-sufficiency, with… Read More
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Doctors’ Relationships In the New Environment
In the past, patients relied solely on the knowledge and discretion of their health care provider and did not question advice or prognosis. Although the need and value of physician support has not changed, technology and access to data… Read More
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Your Body Language Can Change Behavior!
We know our mind can change our bodies, but our bodies can also change our minds, and… our outcomes, according to Amy Cuddy, Psychologist and Associate Professor at Harvard Business School. Your body language can alter behavior, both how others react to… Read More
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Google Glass: Research in Real Real-Time
Google Glass is a wearable computer that can be utilized in just about every industry, and the application possibilities are endless! An ability to view the world in real-time, often from a behavior side of the lens, elevates a… Read More
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Chronicles of a Not So Blue, Blue Crab
The Maryland State Crustacean is more than a creature with precision pinchers that cause pause about handling one for mere amusement. In fact, our most famous edible was a staple in the daily diet for Native Americans residing on… Read More
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Understand Your Audience!
Market research is a fast-paced environment requiring numerous parties to work toward a common goal. The pressure placed on the parties involved to engage in a successful project of discovery can be overwhelming, but the payoff is data… Read More