The Webster’s definitions of joy: An emotion evoked by well-being, success, or good fortune; A source or cause of delight; Great pleasure or happiness; Elation. Provoke curiosity? Another definition that beckons investigation: the prospect of possessing what one desires. How often do we define what we… Read More
Archive for the ‘Perspectives’ Category
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Sadness Allowed
We are expected to be empathic, strong… not show emotions as it is can be interpreted by others as a sign of weakness. Affirmations inspire us to channel our sadness or anger into positivity… be happy, express joy, smile. … Read More
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Generationally Speaking I
If your goal is to understand consumers today and appreciate drivers of behavior or decisions, it is imperative to understand generational tendencies. Some universal human traits are constant: Language is a primary form of communication We identify by name and… Read More
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Openness to Experience
by Sydney Slavin
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What is Your Word?
New Year’s resolutions are often short-lived not bringing to fruition goals you want to achieve. They either take too much time to achieve, life gets in the way, or a desire for results seems more of a priority then… Read More
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Your Body Language Can Change Behavior!
We know our mind can change our bodies, but our bodies can also change our minds, and… our outcomes, according to Amy Cuddy, Psychologist and Associate Professor at Harvard Business School. Your body language can alter behavior, both how others react to… Read More
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Train Your Brain!
Neuroplasticity is news in psychology research. Neuroplasticity is the brain’s ability to restructure itself [with] training or practice. It challenges prior theories and provides promise for personal growth and development at any age. The adage of you can’t teach an old dog new tricks is now bogus, whereas, practice… Read More
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The Power of Influence!
The annual PMRG National Conference offers health care market researchers the opportunity to become empowered with knowledge and expand their professional reach. Motivational speaker and PMRG’s 2014 keynote speaker, Daniel H. Pink, is the author of four books about the ever-changing work… Read More
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The 2014 Super Bowl Survey Follow-Up
In The Research Group’s recent blog, Ad Labs and the Super Bowl, we challenged Super Bowl viewers to don their researcher helmet during the $3.7 million per 30-second commercials. In an age where media consumption is fragmented, the Super Bowl offers… Read More