Five Questions That Matter with Barbara Gassaway



Our own Barbara Gassaway was interviewed by What Weekly’s Peter Davis earlier this month. The topic: “The Freedom to Feel and Fail.”

Peter: Where does your passion lie?

Barbara: I’m a scientist. I love research. I love asking questions and helping companies discover the nuances that drive behavior. We’re the liaison between discovering how people make decisions on the one side and helping clients use that data on the other.

What gets me up in the morning is helping clients make better decisions. That’s really based on people already invested in their entity anyway. So, you’re a patient taking a prescription, a doctor writing a prescription, or you’re an administrator in a hospital, any of the touch points. Helping those people help each other is what we do. And I love it.

Check out the remaining questions HERE.


what weekly barbara gassaway



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