Content is king, according to Bill Gates who coined the term. Customer engagement today requires enduring innovation. Breaking through the clutter has never proven more arduous. Demands for brands to create content daily, sometimes hourly, present the plethora of choices… Read More
Archive for the ‘Market Research’ Category
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Pet Psychology
According to Scientific American Mind, the type of pet you adopt is indicative of exclusive and differentiating behaviors. Our definition of Pet in this context is an animal kept primarily for companionship. Nearly two-thirds [71%] of Americans own a pet… Read More
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Power of an Underdog
Depending on where your interests lie, you may favor an underdog or support the successes of a consistent champion. With March Madness well underway underdogs seem to be rising to the occasion. Whether basketball or in another facet of life,… Read More
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Dangers of Digital
Technology has elevated from a convenience to a necessity by most in our society, especially the use of smart phones with approximately 80% ownership in the U.S. We are so dependent on our smart phones a significant percentage of cell phone owners… Read More
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Five Acts to Brighten Your Holidays
As 2014 will quickly become history with only memories of what transpired in its place, the blur of multiple ‘to do’ lists causes even the planners among us angst. A friend of mine shared a recent story about a… Read More
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Magic of Eight
Some time ago, a brilliant researcher/Neurolinguistics practitioner by the name ofNaomi Henderson wrote an article, Magic of Eight. I have referenced this article numerous times over the years. Fast forward to today, I had the recent privilege of co-authoring an article… Read More
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Beyond Words: Using Body Language to Interpret Meaning
From the lips of famed management guru Peter F. Drucker: The most important thing in communication is hearing what isn’t said. How much of communication is actualized using words? According to behavioral experts, it depends. Numerous sources identify 90% of communication as… Read More
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Brain Science Comes to Qual
Ever question the validity of current bio-feedback methodologies? I am with you! My thought at the end of a presentation always questions the leap of connection between physiology and emotion. The heart races, the body temperature rises, the eyes… Read More
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Beyond the Focus Group: Adding Value
The use of focus groups to inform effective decision-making is thriving due to the method’s power to discover unique insights. Provided your researcher is well-armed, the dance of psychology and sociology in face-to-face interactions yields nuances and sentiments absent… Read More
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Market Research… Formal Listening
As opportunities for discovery are continually overflowing, I am reminded of our fundamental task: Listening! Whether focus groups or IDIs, surveys or bulletin boards, ethnographies or shop-alongs, mobile or social media research, insights emerge through listening. Effective listening skills are as important… Read More