Having trouble deciding what gifts to give your loved ones for the holiday? Ever consider a gift that keeps on giving all year long? A Box of Awesome is a young concept introduced by Bespoke Post who scours the world… Read More
Archive for the ‘Market Research’ Category
-
Quality over Quantity & The Magic of Eight!
In qualitative research, obviously quality matters, but sample size remains important, as do segmentation strategies and budget parameters. How does one measure the quality of qualitative discovery? One method is to rely on industry experts, so accordingly we will practice what we preach…. Read More