April Fools’ Day is a day of trickery, jokes, and mind games. Instead of filling your head with false information, I am going to exploit false information with truth: carbs are destroying your brain! This ingredient tricks even the healthiest… Read More
Archive for the ‘Market Research’ Category
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Guidelines to Choosing a Market Research Vendor
Market research plays a vital role in discovery of nuances and crafting effective messages that resonate with your target audience, all which are necessary to remain competitive. By uncovering insights to inform your product development and communications’ cycles, you captivate… Read More
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March Madness & Concept Couture
As we all know, March Madness is the annual NCAA Basketball Championship, single-elimination tournament. A selection committee evaluates over 300 college basketball teams from which they choose 68 teams for men, 64 for women. Teams are divided into four regions and… Read More
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Health Care, Market Research, and Big Data
Big data is a hot topic, and this statement is perhaps most relevant in the field of health care, and of course health care market research. Health care’s ongoing accountability regulations, including required value-based purchasing based on patient experience data,… Read More
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Research with Millennials
The i-Generation [Gen-i] are born between 1992 and 2005, the children of late- Baby Boomers or early Gen Xers. Since Gen-i grew up with technology dependence, they see and relate to the world differently than any other generation. To engage… Read More
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Why Not Ask, “Why”?
The primary goal of asking why is to determine the root cause of a problem or issue. Sometimes the language we use seems to occur naturally out of habit, or adopted when we mirror the language of others. Language is… Read More
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Research Ethics
As researchers, we recognize that the science of understanding human behavior requires delicate tactics. We are the bridge that connects opportunity to action: clients who entrust us with their treasured innovation and respondents who willingly volunteer to pour their emotions… Read More
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Mobile Health Care
The expansion of technology and its constant advancements directly influence the quality of health and patient care. Health care providers and consumers are utilizing mobile devices as a means of managing and improving health. This technology can optimize health by… Read More
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Realistic Resolutions
It is officially New Year’s Eve and today marks the commencement of a whole new chapter. There is a saying, when one door closes, another opens and the opportunities of a new year inspire thoughts of resolution and change, which… Read More