The term home is finding a new definition among our nation, with Psychology Today reporting that traditional nuclear-family households have declined to less than 20%. Co-habitating with roommates well beyond college, blended families, independent living communities, and committed married couples opting for separate… Read More
Posts Tagged ‘perspectives’
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Generationally Speaking I
If your goal is to understand consumers today and appreciate drivers of behavior or decisions, it is imperative to understand generational tendencies. Some universal human traits are constant: Language is a primary form of communication We identify by name and… Read More