Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Social Media- New Insights

    LinkedIn  LinkedIn has a unique user demographic: More than 1 of every 3 adults in the US aged 30-49 use LinkedIn (37%), with over half of their users possessing college degrees. Their 722 million users can utilize the platform to...

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  • What We’ve Learned…

    To provide context to, "What have we learned" during the COVID-19 pandemic. Since March, 2020 to present we continue to conduct market research:   Over 2,500 participants recruited by Observation Baltimore. Over 55 focus groups/interviews conducted by The Research Group.  ...

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