Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • Cheers to Holiday Harmony

    Holidays are often filled with so much activity we neglect to savor the moments with family and friends.  According to Pew Research, in 2017 about nine-in-ten Americans (92%)… celebrated Christmas; a study in 2019 according to Gallup reported about the same. According to Pew Research, the role...

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  • Recent Surge in Qual

    Qualitative market research has been a very popular method of gathering human experience data for brands to better understand decision-making since the 1960's. For what reason is qualitative surging now? According to Mike Stevens of Insights Platforms (formerly with Vision Critical) in...

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