Formal listening to your target audience: focus groups, listening sessions, and in-depth interviews.

The Research Group is devoted to applying academic sciences to further the understanding of human behavior as it relates to decision-making and influence. Skilled in the disciplines of psychology, sociology, anthropology, neurolinguistics, technology, and neuroscience, our talented team brings a wealth of experience in the utilization of the most current and innovative market research methodologies. We apply qualitative, quantitative, and hybrid tools to reveal insights that inform effective decisions. It is often the discovery of nuances or an essence that compel behavior.

From Our Clients

Barbara is the complete package… a marketing research professional with total integrity, a thorough knowledge of a multitude of business categories and a great thirst for the nuance-beyond-the-numbers that separates her from most of her cookie- cutter competition. I have hired her many times. When I didn’t, I was usually sorry.

Latest News

  • What We’ve Learned…

    To provide context to, "What have we learned" during the COVID-19 pandemic. Since March, 2020 to present we continue to conduct market research:   Over 2,500 participants recruited by Observation Baltimore. Over 55 focus groups/interviews conducted by The Research Group.  ...

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  • The Golden Rule?

    A lesson we are taught as children regarding kindness is to "treat others the way you would want to be treated." The Golden Rule is a moral standard found across religious and spiritual texts, as well as academia, and also referred to as...

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