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Social Media- New Insights

LinkedIn 

LinkedIn has a unique user demographic: More than 1 of every 3 adults in the US aged 30-49 use LinkedIn (37%), with over half of their users possessing college degrees. Their 722 million users can utilize the platform to stay current with their respective industries, apply for jobs, follow specific businesses, and connect with professionals. To best use the LinkedIn platform:

Facebook 

As of July 2021, Facebook’s demographics are 56% Male and 44% Female. Male and Female segments aged 25 to 34 are largest, and 18 to 24 the second largest segments. Facebook’s algorithm has changed drastically over the years. To increase the views of your Facebook posts:

Twitter
Compared to other social medium platforms, Twitter has made fewer radical changes. Twitter is a primarily used by Males comprising 68.1% of users. Similar to Facebook, Twitter’s largest user age group is aged 25-34 (38.5%). The second largest age group who use Twitter are aged 35-49 (20.7%). Twitter is a great social media platform for both B2B and B2C companies alike. To get the most out of your Twitter presence be sure to:

Instagram
Instagram is the second largest social media website behind Facebook, boasting 1 billion monthly active users, with 500 million being active “daily” users. Unlike other social media sites, Instagram’s user base is primarily female at 57.9%. Instagram’s largest age demographic is ages 25-34 (32.1%) and 18-24 (29.9%), respectively. Recently, Instagram introduced Reels to compete with TikTok as the leading site for short video content. Reels has been losing that competition among the teen demographic. Thirty-six percent (36%) of Instagram users follow at least 1 brand account (the highest brand followers among all sites). It should be noted: Forty-six (46%) of B2B marketers use organic Instagram posts to boost their business. To engage Instagram users:

TikTok
TikTok, the newest platform on this list, has skyrocketed in users since its introduction, becoming the 7th largest social media app and 2nd largest social media site in consumer spending. TikTok has 1 billion monthly active users worldwide with 130 million of the users residing in the US. TikTok has been the go-to app for teens and young adults. Twenty-five percent (25%) of their users are less than 20 years old and 48% of all US residents under the age of 29 report they use the TikTok app. This new, young app can be tricky for content, so be sure to:

 

Check out what we’ve learned about how to use TikTok effectively (click here).
Most importantly for any and all communications, including social media platforms, content should be of value to the reader.

“When you say it, it’s marketing. When they say it, it’s social proof.”

Andy Crestodina

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